Policies, Terms & Conditions

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#MadeForUnlimited AR Gamification Filter Campaign
  1. This U Mobile #MadeForUnlimited AR gamification filter campaign (“Campaign”) is organised by U Mobile Sdn Bhd (“U Mobile”) which will commence at 09:00 on 19 Dec 2019 and continue until further notice. This (“Campaign”) is not sponsored, endorsed or administered by, or associated with Instagram or Facebook, LLC.

  2. By participating in this Campaign, you agree to be bound by all the terms and conditions below ("Terms and Conditions").

  3. Campaign Eligibility

    1. This Campaign is open to all with an Instagram & Facebook account.

    2. U Mobile reserves the right to reject any submission or disqualify any participants without assigning any reasons.

    3. Participants who are below the age of 18 years old are deemed to have obtained the consent of their parents or guardians to participate in this Campaign


  4. Campaign Mechanics

    1. To participate in this Campaign, you must:

      1. launch the AR gamification filter pinned on U Mobile’s Instagram Gif function tab and Facebook timeline, which will be uploaded by U Mobile

      2. engage and play with the AR gamification filter with another player and record the game play via Facebook and Instagram story.

      3. objective of game play is to garner as many streaming, social and gaming icons, which contributes to total pointing system. Disturbance icons will be introduced in game play and will result in subtraction of points upon interaction.

      4. follow U Mobile’s Instagram (@myumobile) or Facebook (@umobile) and set your profile to public

      5. share the recorded story via Direct Message (DM) to U Mobile’s Instagram (@myumobile) and or Facebook (@umobile) (“Submission”) and post your story on your own profile account with the hashtag “#UMobile” and “#MadeForUnlimited”. Ensure that the recorded story for Instagram DM is replay enabled.

    2. You warrant and represent that:-

      1. Your Submission does not at any time infringe or violate any laws or any third party’s rights including but not limited to privacy rights, intellectual property rights, copyright, moral rights, trademarks or business name;

      2. Your Submission is original and has never been displayed or published in any media form, including but not limited to the internet, radio, video, television broadcast and has never been used or submitted in connection with any contest held in Malaysia;

      3. Your Submission does not contain any unlawful, obscene, scandalous or inappropriate picture, gesture, statement or language or material of any kind including but not limited to words or symbols that might be considered offensive to individuals of any race, ethnicity, religion, sexual orientation or socioeconomic group, nor include threats to any person, place, business or group; and

      4. If your Submission contains audio or visuals, you must have the permission to use the audio and visuals of everyone featured in your Submission in any and all media without compensation.

    3. You will defend, indemnify and keep U Mobile, its officers, directors and employees indemnified against all damages, claims or liabilities and expenses (including legal costs) arising out your Submission.

    4. U Mobile may remove or disqualify any comments it deems inappropriate at its sole discretion.

    5. When you complete the steps listed in paragraph 5(a) above, you will be deemed to be a participant of the Campaign. No entry form is required.

    6. You may submit multiple Submissions throughout the period but are only allowed to be selected once.

  5. Feature

    1. U Mobile will evaluate your Submission based on creativity, appropriateness and any other criteria it deems fit from time to time.

    2. U Mobile will select the best creative entries which will be featured on digital out of home billboard and any other advertising platforms U Mobile deems fit.

  6. General

    1. U Mobile’s decisions on any matter relating to this Campaign are final and binding on all participants. If any matters arise which are not covered in these Terms and Conditions, they will be determined solely by U Mobile.

    2. U Mobile may change any of these Terms and Conditions including terminating or suspending this Campaign and/or extending the Campaign Period. Any such changes will be announced on our website. It is your responsibility to check these Terms and Conditions on our website and if you do not agree to any of the changes, you must immediately cease participation in the Campaign.

    3. All featured are accepted entirely at the risk of the participants. To the extent permitted by law, U Mobile excludes all liability in connection with this Campaign. All participants and if the participants are below 18 years of age, their parents or guardians agree to release U Mobile from and indemnify U Mobile against all liability (including negligence) for any personal injury, for loss or damage (including loss of opportunity) or breach of any of these Terms and Conditions; whether direct or indirect, special or consequential arising out of participation in this Campaign.

    4. By participating in the Campaign, all participants: -

      1. Consent for U Mobile to collect, record, hold, store, use and disclose their personal information for purposes which are necessary or related to the participation in the Campaign; and

      2. Consent for U Mobile to disclose or publish their personal information such as their names and identities and any general information that U Mobile sees fit about the participants in any media, marketing or advertising materials; and grant U Mobile the absolute and unrestricted right to modify, use and publish any still or moving images of the participants for any promotional, marketing, commercial or other related purpose, without any payment or compensation.

    5. The Campaign and these Terms and Conditions are governed by the laws of Malaysia. The participants agree that the Courts of Malaysia have jurisdiction over all matters arising from this Campaign.


Version: 19 December 2019