KUALA LUMPUR, 12 August 2015 – U Mobile, Malaysia’s Most Dynamic and Innovative Telco, is delighted to receive recognition for its marketing campaigns at the prestigious 24th World Brand Congress organised by CMO Asia held last night at the Pan Pacific Hotel Singapore. Jasmine Lee, the telco’s Chief Marketing Officer and key architect of the company’s marketing strategy, was named as one of Asia’s Most Influential CMOs for successfully positioning the brand as the leader in value and product innovation in a highly competitive industry. Jasmine, who has been in U Mobile for more than two years, was honoured for having introduced marketing campaigns that were cutting edge, analytical and customer-centric, enabling the telco to grow customer interest in the telco’s product offerings phenomenally. Apart from that, the marketing veteran with 20 years’ of experience, was also commended for truly enhancing customers’ mobile experience through innovation by creating many offerings that were the industry’s first in Malaysia. They include free Internet roaming for prepaid and postpaid, free data for video and music streaming as well as the U Card, the country’s first telco card-based loyalty programme. On top of that, U Mobile was also the first to offer the iPhone 6 for as low as RM98 with U MicroCredit. The company also has set a new industry benchmark by offering similar users benefits for both its prepaid and postpaid customers. “I’m very honoured to receive this recognition as it is a testament that our marketing initiatives are not only gaining customer interest, but they are also raising the bar in the industry through game-changing propositions. The award is especially meaningful because U Mobile is the youngest full-fledged telco in Malaysia and for a challenger to have made such strides is only possible with the team at U Mobile being committed to make the company one of the leading telcos in Malaysia,” said Jasmine. The World Brand Congress honours the world\'s branding & marketing elite at the Global Awards for Brand Excellence. Outstanding professionals and brains from some of the world\'s biggest brands and most influential marketing organizations would converge under one roof. The 24th edition of the Congress is organised by CMO Asia, the award recognises senior marketing professionals who employed exemplary customer engagement strategies, influence and data-driven marketing, harnessing the power of contextual intelligence and those who demonstrate integrity, teamwork, diversity awareness and good conflict-resolution skills. For more information on U Mobile’s products and services, log on to www.u.com.my.