U MOBILE INTRODUCES UMI 25, ECHOING THE MINISTRY’S CALL FOR MORE AFFORDABLE BROADBAND
Telco rolls out the best 1 GB mobile Internet plan in town that offers more than just Internet access KUALA LUMPUR, 2 June 2015 – Now everyone can stay connected and enjoy high quality mobile Internet services without incurring hefty mobile expenses, as U Mobile introduces the best 1GB mobile data plan in town – the UMI 25. The launch of the new Unlimited Mobile Internet prepaid variant is in response to the Ministry of Communication and Multimedia Malaysia’s call to make broadband plans more affordable and accessible to consumers. Supporting the Government’s initiatives for increased broadband penetration In line with the Malaysian Communications and Multimedia Commission (MCMC)’s National Broadband Initiative (NBI), the Ministry aims to intensify the growth of national broadband penetration rate, providing equal access to Internet connectivity and thus, bridging the digital divide. The Ministry is also looking to increase the nation’s broadband affordability and enabling more customers to have access to high speed broadband and mobile Internet as a step forward to boost the broadband use at all levels of the society. Tight monthly expenses will no longer be a hindrance that keep consumers from staying connected and enjoy high quality mobile Internet services with a more affordable broadband plan. “This initiative is aligned with MCMC’s direction to provide greater nationwide connectivity and broadband access to the Rakyat. We are currently rolling out new 3G and 4G LTE sites across Peninsular Malaysia, and it is an area that we continuously invest in to enhance connectivity and mobile Internet experience. Coupled with our company’s string of best-value mobile Internet packages, we are making mobile broadband more accessible to consumers,“ said Wong Heang Tuck, Chief Executive Officer of U Mobile. “We have consistently demonstrated our leadership in product innovation and value leadership, offering value-for-money products and bundle them with ample value-added services as seen in the UMI 25 plan. We will continue to deliver more innovative products and services of similar nature to cater to the ever-changing mobile needs and lifestyles,” he added. The Best 1GB Mobile Internet Plan in Town! In support of this initiative by the Government, U Mobile is adding the UMI 25 variant into its popular and attractive range of Unlimited Mobile Internet prepaid plan that offers consumers more than just Internet access. The plan comes with 1GB high speed mobile Internet powered by U Mobile’s robust network, which enables consumers to keep themselves updated on the latest information on the World Wide Web, as well as staying connected via instant messaging and social media platforms. U Mobile’s UMI 25 is more than an mobile Internet plan. Video junkies can benefit from this plan, as U Mobile offers free data for video streaming for both YouTube and Tonton to UMI 25 subscribers. They can now watch their favourite YouTuber in action, or catch up on their favourite TV shows during off peak hours, which is from 2:00am to 10:00am with no additional charges. UMI 25 customers will also enjoy free data for music streaming all-day and all-night with no limitation on youth\'s favourite music channels such as KKBOX, Hitz.FM, Era FM and MY.FM. The UMI 25 plan also comes with 30 minutes free on-net (U Mobile to U Mobile) calls every day, all day with every top up. They will also enjoy the lowest call rates in town from as low as 5 sen for every 30 seconds call to all networks. Frequent callers will truly benefit from this feature, as they can talk away without qualms over expensive rates and mobile expenses. To learn more about the new Unlimited Mobile Internet prepaid plan – UMI 25, please refer to the attached FACT SHEET For more information on the U Mobile’s products and services, log on to www.u.com.my